Social commerce is a no-brainer when it comes to increasing brand visibility.

Why?

Because your customers use social media religiously!

Today the world of social commerce is dynamic, where consumers explore products and transact on social media and content creation platforms, all in one app. This new form of shopping eliminates friction in the buying process, leads to a more engaging consumer journey, and opens up entirely new ways to engage consumers.

Social commerce is more than just an elevated shopping spree. This represents a revolutionary shift in how consumers interact with brands: how, when, and where they shop. You can easily jump on the bandwagon with a good internet connection. This can be achieved by selecting a popular Internet Service Provider (ISP) such as Cox. They provide fast internet and high bandwidth. Additionally, their Cox customer service number offers access to their representatives around the clock.

Before we get into how social commerce is the future of customer interaction, let us tell you a bit about it.

What is Social Commerce?

Social commerce allows users to buy services and products directly from a social media platform such as Facebook, Spotify, or Instagram. The entire customer experience from discovery to purchase happens in the app. This means an optimized payment process and satisfied customers.

While social media marketing has been used to build brand awareness and appeal to new customers, social commerce focuses on converting customers through the apps they use. As such, social commerce offers companies a new way to integrate social media engagement with e-commerce, allowing customers to buy products as soon as they see them.

Sellers can use social media to promote their offerings, and buyers can search for and interact with brands directly on their favorite social media accounts.

Social commerce is just one of many potential sources of traffic generation for online businesses. Organic, paid, and referral traffic are all ways to generate traffic to the official website. This helps increase sales and brings the customer one step further on the buying journey.

Today, customers cannot only discover new brands to follow on social media but also buy products and services directly through accounts with a single click.

How can social commerce help customer interaction?

Social media accounts are effective opportunities for businesses to gain a competitive advantage and take control of the customer experience and engagement. Here is how this works:

1. Storefronts

Social storefront platforms are the key to brand experiences that drive sales.

You can start by determining what element of your brand positioning or perceived value strategy you want the consumer to receive every time they "visit" your social media storefront, and go back to the platform and technology you want to use.

Marketers need to stop treating social media platforms like shop windows or store shelves. You need to build them as a complete store within a store where consumers can get close to the brand, interact with the people inside the brand, and walk away satisfied whether they bought the product or not.

2. Communication

Social media offers companies a unique way to interact with and relate to their customers. Sure, you can use it to communicate with customers about issues and concerns, but you can also use it to tell your business story. Channels like Facebook, Instagram, and Twitter can help your business build brand awareness, personalize conversations, and even give customers a glimpse of first product releases.

Increasing your social media presence can be a double-edged sword. On the one hand, a wider reach means you are more likely to find new customers. But if you don’t keep up with your platforms, you risk leaving customer questions and concerns unanswered.

By quickly listening to and responding to customers on social media, you show that you care about them. Additionally, resolving complaints publicly and quickly will improve the brand image.

3. Personalization

Your brand’s social media accounts serve as a gateway to connect customers. However, it is important to assign a face or a name to all messages from the account. Adding a name to responses can not only make the conversation more personal, but it can also show your customers that they are talking to a real person.

All you have to do is add the customer’s name to your comments. Here are some tips to keep in mind when setting up social media communication:

Always address customers by name
End any comments or tweets with a name or initials
Be professional and friendly because social media communication takes place in a public place and everyone can see it

Bottom line

Social media marketing is just one part of a larger e-commerce strategy. Customers expect brands to be consistent across all channels i.e. social media, websites, email, etc. When shoppers browse social media, they have the opportunity to connect with their preferred brands, discover new options, and share content. By integrating social media into your overall e-commerce strategy, you can leverage the interactive nature of social media to increase customer engagement and eventually sales.