Salesforce has established itself as a very capable CRM platform, that is helping enterprises to manage their customer data and automate their business workflows to avail the intended value.
Salesforce is appreciated for its unprecedented innovative capabilities and strong consistency in incorporating new features.
Right from scaling to the new industries to offering Salesforce data migration tools to the users, the Salesforce platform has kept reviving itself over the last two decades.
As we are venturing into 2022, we must employ technologies and tools that are pertinent to the business we operate in.
The recent global pandemic has made global enterprises understand the significance of digital business processes across the board.
Salesforce has joined the innovation bandwagon by adding new tools or making new collaborations to offer unprecedented possibilities to the users and the businesses.
Here are the Top-10 crucial Salesforce trends to watch out for in 2022:
Slack First Customer 360
In the post-pandemic era, most organizations are adopting a hybrid work culture to remain competent in the market and avail of cost-related benefits.
The Slack First Customer 360 transforms this entire process and makes it way more effortless for the organizations.
Salesforce has recently acquired Slack, and this unified entity offers a unique platform for teams to stay connected and get the required work done while enhancing the overall productivity – with a unified shared view of the customer data and a single source of truth for their business.
Slack First Customer 360 will help you close more deals, manage campaigns efficiently, address customer issues faster, and fetch the AI-driven insights on customer data to make intelligent decisions.
Perfect built-in integration of Salesforce and Slack First customer 360 ensures better collaboration between your departments such as marketing, sales, and service.
It can help you coordinate with channels that combine the teams and simplify the workflows erected around its data.
Salesforce Health Cloud 2.0
Salesforce had braved the complex and demanding Healthcare industry with the release health IT CRM system that is Health Cloud.
This platform assists medical service providers and healthcare professionals to simplify their processes and offer personalized patient journeys.
image source – salesforce.com
With the arrival of the COVID1-9 pandemic, the requirements of medical service providers have changed drastically, and Salesforce understood it and accommodate various features and functionalities in its fresh offering Salesforce Health Cloud 2.0.
This latest CRM solution is in complete synchronization with the post-COVID world as it enables professionals to offer enhanced medical services to patients.
The platform comes with features like contract tracing, superior vaccine management, and numerous other health assessment abilities.
Multi Organization approaches with Salesforce and Heroku
Multi-organization approach enables customers to hold multiple Salesforce applications.
It allows seamless data breakdown into a distinctive organization based on the business units and product lines.
The multi-organization approach decreases the risk and other issues while scaling the organization’s limits.
It helps us with the reduction of organizational complexities, and simplification of data separation while reducing the risks while teams share updates.
Here Heroku plays a big role, as it helps an enterprise in sharing the data with Salesforce deployment using Heroku applications.
It stores the data in the Postgres database and organizes it with a click user interface. The configuration process does not require you to have prior knowledge of coding, which means you can get it started and running in a few moments.
Heroku applications and the Lightning platform enables developers to build integrated applications that give you a unified customer view.
Together, these integrations can certainly enhance your scalability, reliability, digital transformation pace, and flexibility.
Flow orchestrator
As the hybrid working model is gaining massive traction teams have also become more distributed.
While this model is getting more popular, it has its challenges as mitigating the differences between several stages of workflow has become way too complex.
It led to delays in results, decreased productivity, reduced customer satisfaction, and ultimately the revenue loss.
Flow orchestrator is a perfect tool that can help you quickly configure, deploy, and maintain seamless and complicated business workflows without any hassles.
It builds multi-step and multi-user automated business processes with few clicks, with almost no coding required to improve the user experience. It organizes multiple flows into steps, and the multiple steps into various stages.
Flow Orchestrator mitigates the contrast in the business workflows, which results in higher productivity, enhanced revenue, and super happy customers.
Salesforce Blockchain
Blockchain technology has garnered a lot of popularity in recent years. However, most people have a perception that Blockchain is all about cryptocurrency, which is wrong.
The scope of blockchain technology is not limited to cryptocurrency, it is wider than the usual expectations.
image source – salesforce.com
Salesforce enables users to optimize the technology by using a low-code platform that allows users to share distributed and verified data across a trusted network of 3rd parties and Salesforce partners.
By fusing the capabilities of Salesforce Lightning and Blockchain, organizations and developers can craft blockchain networks, applications, and workflows - a foundation stone for the digital transformation era.
Organizations can leverage blockchain technology for verification, credentialing, asset tracking, and even authentication of goods.
MuleSoft
The most popular platforms Salesforce and MuleSoft came together to offer a unique capability to develop application networks that could reinforce the enterprise applications, data, and devices on all the popular cloud environments.
It is a very unique and flexible integration developed to connect other applications with Salesforce.
The Salesforce and MuleSoft integration allow you to put together multiple applications simultaneously, it also allows you to build specialized solutions, and more importantly, it authorizes you to join any system application, device, and data to realize the gains of Customer 360.
Mobile Optimized Application Development
Nowadays people spend most of their time on their smartphones as compared to desktops or laptops, which makes your smartphone an unprecedented marketing space for enterprises.
Salesforce offers a capable mobile application development service, that enables developers to use SDK for crafting mobile-friendly interfaces of applications and web pages making it more engrossing for end-users to access your online services and products or services.
The primary objective of Salesforce development services in 2022 would be to build applications that can easily manage the CRM instances and ensure the state-of-the-art development of mobile apps and web pages with fewer coding requirements.
Marketing Automation
Marketing Automation plays an important role for enterprises to achieve long-term strategic targets. It enables an organization to streamline the workflows and avail crucial business objectives with less or no human involvement.
Salesforce has recently owned Pardot, which is a renowned marketing automation tool that enhances the sales and pipeline via social marketing, lead generation, email marketing, and a lot more.
Hyper Force
Organizations across the world are making every effort to migrate to the public cloud. Hyper Force is an innovative infrastructure architecture that combines the foundations and characteristics of numerous cloud solutions and enables salesforce to scale securely and rapidly using public cloud vendors.
image source – salesforce.com
It offers adequate efficiency and flexibility to use various software development methods, standardized tools, and deployment patterns, to expand seamlessly to meet local data storage requirements.
It also enables enterprises to choose the method of data storage to comply with the compliance and legislation requirements.
Einstein Voice
It is an advanced voice-based platform, that works perfectly along with Einstein voice bots and Einstein Choice Assistant.
The Einstein Voice Bots enable Salesforce users to develop customized voice assistants for their business applications.
As far as Einstein Voice Assistant is concerned, it is a voice-based UI (user interface) that acts as a medium to communicate with Salesforce products and services.
With this feature, end users can utilize voice-based commands to develop and update the Salesforce records.
Salesforce Trends - The Road Ahead
The above-mentioned Salesforce trends will remain relevant in 2022 and many years to come, as they are feasible for any industry and many others that want to avail numerous profits by incorporating innovative features.
The latest Salesforce trends are projected to attract more prosperity and progressive benefits for most enterprises linked with Salesforce.
As the user expectations are changing with each year, that is the driving force behind the emergence of the latest Salesforce trends in the market. Automated tools, Cloud-based platforms, and Artificial Intelligence are all set to take the front seat in the coming time.
The core purpose of all these technologies and tools is to enhance the customer experience and services.
As a Salesforce user, you need to grab the knowledge of these next-generation technologies to reap the most benefits.
Author Bio
Saurabh Sharma is a Digital Marketing Executive at Arka Softwares, a leading mobile app & web development company. He has 2 years of experience in the Information Technology industry. He spends his time reading about new trends in Digital Marketing and the latest app development technologies.
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