Clothing manufacturing entails various tasks essential to making a garment that stands out. The process to go through is mainly planning, cutting, sewing and finishing. All the manufacturing processes are further divided into multiple sub-tasks needed for constructing a piece of clothing. These tasks vary and depend on the type of equipment available, working methods used and the laborer's ability to make a piece of clothing. Taken together, they ensure that all the operations are performed with maximum efficiency.
After the production, the distribution process has to be arranged. In simple words, the clothes are going through all the supply chain process steps in which they are distributing their clothing product to wholesalers, retailers, and then to the customer, or the wholesale product is delivered directly to the end-user (as it is common in e-commerce).
Production and distribution parties should adhere to core values including integrity and competence. If they know what to do, pay attention to detail, respect their customers and serve a common goal, it will be much easier to work.
As a startup clothing manufacturer, you should consider the following things:
Know Your Niche Well:
Firstly, you need to do some research about what kind of clothing you can manufacture in the clothing industry and what demand you are expecting in the future. You have to go through research and development. If you have experience selling or manufacturing some menswear or anything else, start there. Avoid marketing those type of clothing products which you haven't worn or worked with before. Do look what type of products are relatively easy to make in terms of clothing manufacturing. Lastly, don't forget to check your competition.
Identify Your Targeted Market:
Research your targeted customers from the financial, social, and educational points of view. This will help you to know what their needs, wants and desires are. In the beginning, avoid selling one product into the market that is very risky.
From the marketing perspective, this point can help you because if you have no knowledge about your consumers, you can't take innovation in your product into account. As we know that innovation in products can lead to a high or boom phase in business; being different is important. For example, if you target people in the menswear market, you have to advertise your clothing product in some online channels and make sure that advertising with the right means to be noticed by the people that are your target market.
Find Out The Exact Cost:
According to research in the US, about 80% of businesses face finally difficult times because they don't have their cash flow in the line. To avoid this type of situation, you have a realistic and account for how much money you need to run a clothing business.
Make a list of finances you need, like payments for employees or wages, office furniture, etc. Don't forget marketing expenses like online ads and videos, because marketing is a central core of the clothing business. The most important expensive is the buying price of your clothes of course, but don't forget the rest.
To find additional ways to fund your clothing business, look for investors or take a loan from a bank, etc. But it's important to know this in advance and not because it becomes an emergency.
Set Your Pricing Right:
After starting a business, you want to make sure that your starting is profitable for business and you are generating revenues from it, so your business is capable of making expenditures like new wholesale orders, salaries, office rent.
Entrepreneurs sometimes set their discounts too high and retail prices too low compared to their cost. You can consider fixing your costs at such a level that you obtain a net revenue of 2-3 over your total expenses on maintaining the business.
Create A Great Brand Theme:
A logo is a symbol, but for business, it becomes an identity. So design a representative logo along with some core colors that can attract your customers. You have to make sure that your brand theme can fulfill the target market's requirements in terms of colors and other design preferences. Adjust marketing slogans and outreach accordingly.
Create A Brand Image:
You're likely to be creative if you want to be in the clothing industry. This will help you for developing a clothing brand, but you should not try to reinvent the wheel by being too creative. Pick a brand name that attracts your targeted audience, like targeting people in business for menswear, so the title should be unique, and if you are targeting young age people, the name should be more creative. The story around the brand should follow the brand image.
Planning the Manufacturing:
This is the point where you have to make your idea into an authentic experience. You have to go through manufacturing costs like factory overhead cost, material cost, and labor costs. Get a good idea of how much it should be to make your clothing items.
Manufacturing is an essential part of any clothing business, so spend time researching and talking to clothing suppliers. Make sure that you have design files (tech packs) so that they can quote you. Definitely do clothing samples before you start mass production to test your clothing design idea when you start working with a clothing factory.
Test Your Product:
Taking the sample product into the market is the most remarkable way to test rather than commit the entire production run. It can help the defaults in products and what type of innovations we needed in products. Feedback from potential customers is essential in this stage and will help in product refining. You can also start with a few different designs and narrow it down to one final design at this point.
Take It To The Market:
It is the stage where you have to become serious about selling your product at an ideally evert growing scale, and please take time to think about how you will achieve that. The keywords here are pricing for your products (premium vs mass market), marketing your brand, creating an online website or store, giving deals and promotions.
Growth Strategies:
When you bring a clothing product into the market, you have to extend the product range by new product development or diversification. Start to think early about what other products you would want to introduce, whether additional designs should come first or a completely different item to combine with the original one is a better idea. It depends on your situation and what you have learned until here.
The post Top 10 Things To Keep In Mind As Startup Clothing Manufacturer appeared first on Evertise.
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